VERIFICATION HELP

Google Business Phone Verification: Complete Troubleshooting Guide 2026

January 20, 2026
12 min read
GBP Expert Team
85%
Issues Resolved in 24 Hours
5 Methods
Alternative Verification Options
48 Hours
Max Wait Time for Codes

Can't verify your Google Business Profile by phone? You're facing one of the most frustrating GBP issues. Whether you're not receiving verification codes, stuck with the wrong number, or the phone option isn't available, this comprehensive guide covers every solution to get your business verified and visible online.

Phone verification is one of the fastest ways to verify your Google Business Profileβ€”when it works. This guide will help you troubleshoot common issues and show you alternative verification methods when phone verification fails.

1. Common Phone Verification Issues

Phone verification should be simple, but many businesses face frustrating obstacles. Here are the most common problems and their quick fixes.

Verification Code Never Arrives

You request a code but never receive the call or text message

Causes:

  • β€’ Poor phone signal or network issues
  • β€’ Phone number blocked by carrier spam filters
  • β€’ VoIP numbers (Google Voice, Skype) being rejected
  • β€’ International numbers not supported in some regions
  • β€’ Too many verification attempts in short time

Wrong Phone Number Listed

Google shows the wrong number or someone else's number

Causes:

  • β€’ Google automatically pulled wrong info from the web
  • β€’ Previous business owner's number still listed
  • β€’ Third-party data aggregators have incorrect info
  • β€’ Duplicate listings with different phone numbers
  • β€’ Profile not yet claimed/verified

Phone Verification Option Not Available

Only see postcard or video verification options

Causes:

  • β€’ Business type not eligible for phone verification
  • β€’ High-risk category requires video verification
  • β€’ Previous verification attempts failed
  • β€’ Location in restricted verification region
  • β€’ Profile flagged for manual review

"Verification Pending" Status Stuck

Requested verification but nothing happens

Causes:

  • β€’ System processing delay (can take 24-48 hours)
  • β€’ Phone number format issue
  • β€’ Previous verification request still active
  • β€’ Profile under manual review
  • β€’ Technical glitch in Google's system

Phone Verification Statistics

65%
Businesses Get Phone Option
5-15 Min
Typical Code Delivery Time
3 Attempts
Max Daily Verification Requests

2. Verification Code Not Received - Complete Solutions

Important:

Verification codes typically arrive within 5-15 minutes. Wait the full 15 minutes before trying again. Multiple failed attempts can temporarily block you from requesting more codes.

1

Check Your Phone Settings

For Text Message Verification:

  • Ensure your phone has good cellular signal (not WiFi calling)
  • Check if your phone can receive texts from unknown numbers
  • Disable "Block Unknown Senders" or spam filtering temporarily
  • Check your spam/junk SMS folder (if your phone has one)
  • Restart your phone and try again

For Phone Call Verification:

  • Make sure "Do Not Disturb" mode is off
  • Check if unknown numbers are being blocked
  • Disable call blocking apps temporarily
  • Check voicemail if you missed the call
2

Verify Phone Number Format

Incorrect phone number formatting can prevent codes from being sent. Make sure your number follows the correct format:

βœ… CORRECT Format:

US: +1-555-123-4567

UK: +44-20-1234-5678

India: +91-98765-43210

Australia: +61-2-1234-5678

❌ WRONG Format:

(555) 123-4567 (missing country code)

555.123.4567 (dots instead of dashes)

+1 555 123 4567 (spaces instead of dashes)

5551234567 (no formatting)

πŸ’‘ Tip: Always include the country code (+1 for US, +91 for India, etc.) and use dashes to separate number groups.

3

Use a Different Phone Number

If your current number isn't working, try these alternatives:

Use a Mobile Number (Not Landline)

Mobile numbers have better success rates for both calls and texts

Try Different Carrier Network

Sometimes certain carriers have delivery issues with automated codes

Avoid VoIP Numbers

Google Voice, Skype numbers often rejected. Use real phone numbers only

⚠️ Important: The phone number must be associated with your business. Using personal phones is okay, but the number should be listed as a business contact.

4

Wait and Retry with Best Timing

Timing and patience can make a difference:

  • Wait Full 24 Hours Between Attempts

    If you've tried 2-3 times unsuccessfully, wait a full day before trying again

  • Try During Business Hours

    Google's verification system has higher success rates during 9 AM - 5 PM local time

  • Check After 48 Hours

    Sometimes verification codes arrive late. Check your messages for up to 48 hours

5

Last Resort: Request Alternative Verification

If phone verification continues to fail after multiple attempts, switch to an alternative method:

πŸ“¬ Postcard Verification

Physical postcard mailed to your address (5-14 days)

πŸ“Ή Video Verification

Record a video tour of your business (1-5 days)

3. How to Fix Wrong Phone Number Issues

If Google is showing the wrong phone number for your business, you need to fix this immediately. Wrong contact information drives customers away and can cause verification failures.

Before You Start

The solution depends on whether you've claimed your profile or not:

  • Claimed Profile: You can edit the phone number directly in Business Profile Manager
  • Unclaimed Profile: You must claim the profile first, then update the number

1 Update Number in Business Profile Manager (Claimed Profiles)

Step-by-Step Instructions:

  1. 1

    Go to Business Profile Manager

    Visit business.google.com and sign in with your account

  2. 2

    Click "Edit profile"

    In the dashboard, look for the pencil/edit icon

  3. 3

    Find "Phone" section

    Scroll down to the contact information area

  4. 4

    Click the pencil icon next to phone number

    This opens the phone number editing field

  5. 5

    Enter correct phone number

    Use proper format with country code: +1-555-123-4567

  6. 6

    Click "Apply" then "Save"

    Changes typically appear within 24 hours

βœ… Verification Note: After updating your phone number, you may need to verify it again using the new number. Google will prompt you if verification is required.

2 Claim Your Profile First (Unclaimed Profiles)

If you don't have access to edit your profile, you need to claim it first:

  1. 1 Search for your business on Google Maps
  2. 2 Click on your business listing
  3. 3 Look for "Own this business?" or "Claim this business"
  4. 4 Follow the claiming process (may require verification)
  5. 5 Once claimed, you can edit the phone number using Method 1 above

3 Update Other Online Listings

Google pulls data from various sources. Update your phone number on these platforms to ensure consistency:

🌐 Your Website

Update contact page, footer, and header with correct number

πŸ“± Social Media

Facebook, Instagram, LinkedIn, Twitter profiles

πŸ“ Online Directories

Yelp, Yellow Pages, BBB, industry directories

πŸ“Š Data Aggregators

Foursquare, Factual, Acxiom, Neustar

πŸ’‘ Why This Matters: Consistent information across the web signals to Google that your data is accurate. Inconsistencies can cause Google to revert your changes or show wrong information.

Troubleshooting: Number Won't Update

Problem: Changes keep reverting

Solution:

  • β€’ Check for duplicate listings that might have old number
  • β€’ Update number on all online platforms simultaneously
  • β€’ Wait 24-48 hours for Google to process the change
  • β€’ Report the issue through Google Business Profile support

Problem: Can't edit phone number field

Solution:

  • β€’ You may need to verify profile ownership first
  • β€’ Check if you have editing permissions (Owner or Manager role)
  • β€’ Try using a different browser or clearing cache
  • β€’ Use "Suggest an edit" feature as temporary workaround

4. What If Phone Verification Option Isn't Available?

Not everyone gets the phone verification option. Here's why it might not be available and what to do instead.

Why Phone Verification Isn't Offered

High-Risk Business Category

Certain industries (legal, medical, financial) require video verification due to higher fraud risk

Service Area Business (SAB)

Businesses without a physical storefront customers visit often need postcard or video verification

Previous Verification Issues

If you've had failed verification attempts or profile suspensions, phone option may be disabled

Geographic Restrictions

Some countries/regions have limited phone verification availability

Bulk or Chain Businesses

Multiple locations under one account may require bulk verification process

How to Check What Verification Options You Have

  1. 1. Sign in to Business Profile Manager (business.google.com)
  2. 2. Click on your business profile
  3. 3. Look for "Verify now" or "Get verified" button
  4. 4. Click it to see available verification methods (phone, postcard, video, email, or bulk)

Still Having Phone Verification Issues?

Our GBP specialists can verify your profile using proven methodsβ€”even when standard options fail.

5. Alternative Verification Methods

If phone verification isn't working or isn't available, Google offers several alternative methods to verify your business profile.

Postcard Verification

Most common alternative method

5-14 DAYS

Google mails a physical postcard with a verification code to your business address.

How It Works:

  1. 1. Request postcard verification in Business Profile Manager
  2. 2. Wait 5-14 business days for postcard to arrive
  3. 3. Enter the 5-digit code from the postcard into your dashboard
  4. 4. Profile is verified immediately once code is entered

βœ… Pros:

  • β€’ Works for any eligible business
  • β€’ No phone number required
  • β€’ Verifies physical address
  • β€’ Simple and straightforward

❌ Cons:

  • β€’ Takes 1-2 weeks to receive
  • β€’ Can be lost in mail
  • β€’ Only valid for 30 days
  • β€’ Delayed if address incorrect

⚠️ Important Tips:

  • β€’ Ensure your address is 100% accurate before requesting
  • β€’ Check mailbox daily - postcards can be missed
  • β€’ Can only request new postcard after 7 days
  • β€’ Contact support if postcard doesn't arrive within 14 days

Video Verification

For high-risk or sensitive categories

1-5 DAYS

Record a video tour of your business showing your physical location, signage, and operations.

Requirements for Video:

  • Show exterior of building with business signage visible
  • Show interior of business (if customers visit location)
  • Include street signs or address markers
  • Record during business hours (show activity)
  • Keep video under 60 seconds
  • Use stable camera (no shaky footage)

πŸ’‘ Pro Video Tips:

  • β€’ Film in landscape orientation (horizontal)
  • β€’ Ensure good lighting - film during daytime
  • β€’ Speak clearly if you add narration (optional)
  • β€’ Show staff or customers (with permission) for authenticity
  • β€’ Don't edit video - Google wants continuous footage

Email Verification

For select business types only

INSTANT

Available for certain businesses - Google sends verification link to your business email.

Who Gets Email Verification:

  • β€’ Businesses with established domain email
  • β€’ Verified through Google Workspace
  • β€’ Certain professional services
  • β€’ Chain businesses with corporate verification

Note: This option appears automatically if you're eligible. You cannot request it manually.

Bulk Verification

For chains with 10+ locations

VARIES

Special verification process for businesses with multiple locations.

Requirements:

  • β€’ Minimum 10 locations
  • β€’ Official business documentation
  • β€’ Authorized contact person
  • β€’ Consistent branding across locations

Apply through: business.google.com/bulk-verification

Verification Methods Comparison

Method Speed Success Rate Best For
Phone 5-15 min 85% Standard businesses
Postcard 5-14 days 90% Any location type
Video 1-5 days 70% High-risk categories
Email Instant 95% If eligible (rare)
Bulk Varies 85% 10+ locations

6. Best Practices & Expert Tips

DO These Things

  • Use business line, not personal phone
  • Double-check phone format before requesting
  • Wait full 15 minutes for code to arrive
  • Keep phone on and signal strong
  • Save verification code immediately

DON'T Do These

  • Use VoIP or virtual phone numbers
  • Request multiple codes in short time
  • Share verification codes publicly
  • Use phone numbers not listed with business
  • Give up after first failed attempt

Quick Troubleshooting Guide

😀 Code not received after 15 minutes?

β†’ Check spam folder, restart phone, wait 24hrs before retry

😑 Wrong number showing?

β†’ Claim profile, edit in Business Manager, update all online listings

😰 No phone option available?

β†’ Use postcard (5-14 days) or video verification (1-5 days)

😫 Verification keeps failing?

β†’ Contact our experts for professional verification assistance

Can't Get Verified? We Can Help

Our GBP verification specialists have handled 1,000+ difficult verification cases with an 85% success rate.

85%
Success Rate
1,000+
Verifications Completed
24-48 Hrs
Average Resolution