🎯 DIY Google Ads Setup Guide

Set Up Google Ads in 30 Minutes Step-by-Step DIY Tutorial

Complete beginners guide to creating your first Google Ads campaign. No experience needed - just follow our step-by-step instructions with direct Google links.

30 Min
Complete Setup Time
₹500+
Google Ads Credit Available
2-5x
More Phone Calls Expected

💡 Why This Guide Works

Created by Local Top Rank experts who have managed ₹50+ crores in Google Ads spending. This guide combines Google's official setup process with our proven local business optimizations.

Start Google Ads Account Official Google Ads signup View Step-by-Step Guide Detailed tutorial below
2000+
Businesses Helped
₹50+ Cr
Ads Spend Managed
Google
Certified Partner
24/7
Expert Support

Complete Google Ads
Setup Tutorial

Follow these 8 simple steps to create your first Google Ads campaign. Each step includes direct Google links and expert tips from Local Top Rank professionals.

1

Create Your Google Ads Account

Time Required: 5 minutes
What You Need: Gmail account, Business website, Phone number

📋 Step 1 Actions:

  1. 1
    Go to Google Ads official website
    Click "Start Now" button on the homepage
  2. 2
    Sign in with your business Gmail account
    Use the same email you use for your business
  3. 3
    Enter your business website URL
    Example: https://yourbusiness.com
  4. 4
    Select your main advertising goal
    Choose "Get more phone calls" for local businesses
💡 Expert Tip:

Don't have a website? Our website optimization service can create a professional site optimized for Google Ads in 3 days.

Go to Google Ads → Google's Official Guide
2

Add Your Business Information

Time Required: 3 minutes
Important: This must match your Google Business Profile exactly

📍 Business Location Info:

  • • Business Name: Exactly as it appears on Google Maps
  • • Address: Complete street address
  • • Phone Number: Primary business phone
  • • Website: Your main business website

🎯 Business Category:

  • • Choose your primary business type
  • • Examples: Restaurant, Dentist, Lawyer
  • • This affects which ad features are available
  • • Must match your Google Business Profile category

⚠️ Critical: NAP Consistency

NAP = Name, Address, Phone

Your business information in Google Ads MUST exactly match your Google Business Profile, website, and all online directories. Any inconsistency will hurt your local SEO rankings.

🔒 Why Consistency Matters:

Google uses your business information to verify legitimacy. Consistent NAP across all platforms increases trust and improves both your ad performance and organic local rankings.

Check NAP Consistency
3

Choose Your Campaign Type

Time Required: 2 minutes
Best Choice for Local Businesses: Search Campaign with Location Extensions

RECOMMENDED

Search Campaign

  • • Appears when people search for your services
  • • "Dentist near me", "Pizza delivery"
  • • Highest conversion rate
  • • Perfect for local businesses

Display Campaign

  • • Shows ads on websites
  • • Good for brand awareness
  • • Lower conversion rate
  • • Better for advanced advertisers

Local Campaign

  • • Google manages everything
  • • Less control over settings
  • • Good for beginners
  • • Automated optimization

Why Search Campaigns Work Best for Local Businesses:

  • High Intent: People are actively searching for your service
  • Local Targeting: Show ads only in your service area
  • Cost Effective: Only pay when people click
  • Measurable ROI: Track calls and conversions easily
Google's Campaign Guide Professional Setup Service
4

Find the Right Keywords

Time Required: 10 minutes
Goal: Find 10-20 keywords your customers use to search for your services

🔍 Keyword Research Process:

1
Use Google Keyword Planner (Free Tool)
Access through your Google Ads account → Tools → Planning → Keyword Planner
Open Keyword Planner
2
Start with Your Service + Location
Restaurant Example:
  • • "pizza delivery [city]"
  • • "best restaurant near me"
  • • "food delivery [area]"
Dental Example:
  • • "dentist near me"
  • • "dental cleaning [city]"
  • • "teeth whitening [area]"
Legal Example:
  • • "personal injury lawyer"
  • • "divorce attorney [city]"
  • • "legal consultation"
3
Look for High-Intent Keywords
✅ Good Keywords (High Intent):
  • • "[service] near me"
  • • "best [service] in [city]"
  • • "[service] [city]"
  • • "emergency [service]"
  • • "[service] consultation"
❌ Avoid These (Low Intent):
  • • "what is [service]"
  • • "how to [service]"
  • • "[service] definition"
  • • "free [service]"
  • • "[service] tips"

Keyword Selection Strategy:

5-7
Primary Keywords
High search volume, exact match for your main service
8-10
Long-tail Keywords
Lower volume but very specific and high-converting
3-5
Brand Keywords
Your business name and competitor names
Start Keyword Research Get Expert Keyword Research

Ready for Steps 5-8?

We've covered the foundation. The next steps include ad writing, targeting, budgeting, and optimization - the parts that separate successful campaigns from expensive failures.

Continue DIY Guide

Get steps 5-8 covering ad writing, targeting, budgets, and optimization

Get Professional Setup

Our experts create optimized campaigns that perform 3x better than DIY

Get Expert Setup

⚠️ Important Reality Check

95% of DIY Google Ads campaigns waste money due to poor targeting and optimization. If you want guaranteed results, consider our professional Google Ads management service where we guarantee 3-5x ROI.